翻訳と辞書 |
Martin Reimann : ウィキペディア英語版 | Martin Reimann Martin Reimann is a psychologist and marketing researcher. He currently teaches and researches marketing as an assistant professor of marketing at the Eller College of Management of The University of Arizona. ==Research== His research focuses on consumer psychology, especially the role of positive and negative affect in consumption, and is aimed at identifying an overarching framework for how consumers utilize emotional information to arrive at decisions. Specifically, he is interested in reward and reinforcement, food consumption, and relationship management. Reimann's research also deals with accuracy of survey responses and the triangulation of different data forms. His work was published in the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing, among other journal outlets.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Martin Reimann」の詳細全文を読む
スポンサード リンク
翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|